Advertising on Street Media
Classified Advertising
Classified advertisers can place an advert at any number of locations from one to many; the minimum cost to advertise is £1.50 per week per location, extra days can be purchased from £0.21 per day.
Classified Ads range in size from Postcard size (400 x 300 pixels) in size, the ad runs on a 'playlist carousel' that plays throughout the day running for approximately 10 seconds each time it is displayed.
Postcard Size £1.50 per week per location
A4 Size £6.00 per week per location
The ads can be created using our design tool, or you can upload your own pre-designed advert in a compatible image format.
Full Screen Advertising Rates
Locations:
Pack
|
Screens
|
Jan
|
Feb
|
Mar
|
Apr
|
May
|
Jun
|
Jul
|
Aug
|
Sep
|
Oct
|
Nov
|
Dec
|
National
Convenience
|
TBC
|
£175
|
£175
|
£185
|
£185
|
£185
|
£185
|
£185
|
£175
|
£190
|
£190
|
£190
|
£190
|
London
|
TBC
|
£200
|
£200
|
£210
|
£210
|
£210
|
£210
|
£210
|
£200
|
£220
|
£220
|
£220
|
£220
|
Price per panel for a 2 week period.
Street Media screens run full-screen advertising of 5 seconds of display time back to back with other advertisers to create a ‘playlist carousel' that plays throughout the day. our screens are operational on average from 05:30 to 23:30 daily*. They will, on average, deliver 1560 individual displays per day per screen for those campaigns using the whole daypart.
Targeting dayparts enables you to select the audience you want to at the time you want to. Advertisers can target the Commuter, Shopper and Leisure audiences a discounted rate of 65% of the daily rate is applicable for this option.
Research has shown use of the animation and the moving image is a powerful motivator. In the US a joint study by KPMG, IndianaUniversity and Point of Purchasing Advertising International (POPAI), found that,
“customers are 5-10 times more likely to notice dynamic vs. static media, and 2-5 times more likely to recall dynamic vs. static media."
Screen Size in pixels
Legibility and Visibility
Street Media screens with excellent colour reproduction and sharpness, generally good contrast is particularly effective.
Static content
Content size 1080 x 1920 pixels (portrait).
JPEG, resolution 100dpi or higher
Colour set to RGB .
Video content
Video 1080 x 1920 pixels (portrait).
mp4 files using a H264 codec selecting 100% best quality when compressing.
